on creativity

part 65472. Because almost everyone has something to say on the process.

But some are brilliant-er than others.

Most of the creative people I know have their own special system for scribbling down ideas. Figure out what works for you. For me—let’s say we’re selling outboard engines—I start a list on the side of the page: Fish.Water. Pelicans. Flotsam. Jetsam. Atlantic. Titanic. Ishmael.
What do these words make you think of? Pick up two of them
and put them together like Tinkertoys. You have to start somewhere.

Sure, it sounds stupid.The whole creative process is stupid.
It’s like washing a pig. I’m serious. It’s exactly like washing a pig.
It’s messy; it has no rules, no clear beginning, middle, or end; it’s kind of a pain in the ass, and when you’re done, you’re not sure if the pig is clean or even why you were washing a pig in the first place.Welcome to the creative department.

It Tickles me. :)

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